Friday, 29 February 2008
This profession is such scientifically based as its reasons allow it; and such artistically created as the emotions it wants to awake.
Can't be an art, can't be a science, and despite it it's both. Because it is full of contradictions, feelings vs reasons, emotions vs thoughts, minds vs hearts and nowadays digital vs traditional.
This dichotomy is what makes digital communication and its people interesting, or not...
Which one is more important? It depends? On what?
Well, let's find it out in this blog, where I try to quarter or to praise every single strategy, campaign or tool crossing my sight, depending on how many hormones or neurons had activated along my bloodstream.
Of course this are only my opinions, please feel free to comment, suggest, disagree or curse me...