Tuesday, 22 June 2010

Things to think from #LikeMinds

Not everyday you can get tons of insights from ultimate thought leaders. Too much things to think about, too many interesting persons to chat with, too few time. At last week's Like Minds Conversation Helsinki were presented and discussed: social platforms as a business, augmented reality latest applications, and how social media and virtual technologies are effecting our everyday life. Real Time in Real Life was meeting's motto. Some of my impressions about an inspiring event.

Pre-Like Minds Tweetup

Worth to mention Scott Gould's insights (Scott is one of the neurons behind Like Minds) during the petit comité Tweetup at Dicole the night before. With astonishing clarity he looks beyond strategies, tools and social platforms, going through this virtual jungle's final destination -and origin: People, the so often overlooked factor. Is the platform you use social? Or is it your message? Who rules: consumer or broadcaster? Actually none, what really matters here is who is listening, the connection you make amongst people is the key. By the way "People-to-People: The Future of Everything" was Scott's presentation title, which contained his Social / Broadcast Matrix that you absolutely want to analyze.

Real Time, Real Life, Virtual World

How the virtual worlds are influencing our real lives? Or I may say how real life influences virtual worlds? Oisin Lunny, Sulake UK Managing Director, exemplified how reality finds its mirror in Habbo Hotel, world's biggest teenager virtual world, practically immediately. By "creating the theater, not the play" Habbo has built its successful business model, supported by sponsored rooms, badges, ads, events and an endless list of other marketing ideas. Encountered thoughts cross my mind: great online business vs parental concern about kids inventing too many plays on virtual theaters rather than in real ones. Is there a difference between online and offline creativity motivation?

Augmented Reality

Definitely the topic that stole audience's attention. With impressive demos presented by Andy Gstoll from Wikitude and Myles Peyton from Total Immersion, Augmented Reality is fading the barrier between abstract and real. However there was a "too much flashy technology and very few practical applications" concern amongst attendees. The tool is there, what is missing is the creative mind who connects the dots from appealing content to business model to ROI. Or is it that everybody is just waiting to see who is the first advertiser to try it massively and fail?

Social + Mobile = Enhanced Experience

Geo-tagging, sharing updates, mobile accessibility to virtual information. All these technologies enable anyone to broadcast to the world own location, preferences and activities. Are they too privacy invasive? Who cares about that information? Teemu Arina made a great analogy: in Domesday Book times, gathering and sharing information about land possessors was revolutionary. Nowadays sharing mania seems so as well, but until when? When too much is too much? I think the social value of such information is changing the way we enrich our lives.

Virtual is the New Real

Still processing Joanne Jacobs mind-blowing presentation, with a holistic approach to virtuality, augmented reality and mobile. But for sure the key lapidary phrase to keep in mind is "Virtual makes reality accessible, affordable and interesting", take a closer look at her presentation below or get all her insights as they come.

But the most important thing to think about Like Minds Conversations is exactly what you think about all these innovations. How are you preparing yourself to use them? How your company is adapting to make the most of them?

Keep #LikeMinds in mind

Scott Gould and Drew Ellis goal is to make deep conversations accessible for everyone. I you have something interesting in mind please share it with them and with the 250 Twitter's Like Minds Helsinki, Like Minds on Facebook, Like Minds official Twitter, Like Minds on Flickr. No matter where, despite locations or cultures "the hash tag is the platform" Scott dixit, if you use the hash tag you already belong to Like Minds

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