Friday, 11 March 2011

When earth quakes, Social Media talk

For sure you already know about the devastating earthquake and its unfortunate consequences in Japan. Through which media you got to know it? Radio, TV or Social Media?
Technology power is unquestionable what comes to spread news on Internet, but which role the social media play on this kind of disasters?

As recently seen in Haiti and Chile cases, I think the difference in this case is that now tragedy hit one of the most technologically advanced and wired countries, not to mention it’s the world’s third biggest economy, sure because of this the viral effect multiplies exponentially.

I just saw how information twits (and mis-informative ones too), condolences, witnesses’ messages, etc, started to populate my timeline. Hashtags like #japanearthquake, #tsunami and #prayforjapan are moving impressively fast.

In emergency cases Social Media pillars don’t wait a minute, 15 minutes after the quake Google had a tsunami alert on its main page, two hours later its Missing Persons Finder was up and working in japanese language.

The immediacy facts occur overwhelms even communication media response speed. The Japanese newspaper The Asahi Shimbun announced it’ll be updating all the news from its Facebook page, rather than at its official website, clearly exploiting incontestable word of mouth power.

In just few minutes YouTube started to populate with incredible images from the disaster, but the video most hit me, not for the shocking images but for what it represents: some guy using its own software predicted this earthquake two days ago. Obviously the video is going viral amazingly fast.

It doesn’t stop to surprise me how this events wake up the persons, more than for its velocity for the cohesion power that Social Media have on this global digital village.

And you through which medium got the news? Radio, TV or social?

Want to converse? I’m always out there: @DJVassallo

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