Wednesday, 26 October 2011

"Ideas are the Viagra for brain" (video)

Like Minds 2011 Day 3On his participation at Like Minds Conference 2011 titled The Digital Riptide Chris Moss launched several thought provoking statements about creativity in business, disruptive thinking and innovation; including the title of this post. Today I found this video that sustains there’s no such thing as brain division when cognitive processes are held.

 

Most of his presentation went around how both brain hemispheres work, making interesting analogies with the usual corporate thinking. And how we need to treat our brain like a muscle, exercising it as much as possible with innovative ideas.

On his TEDTalk The Divided Brain Psychiatrist Iain McGilchrist describes the real differences between the left and right halves of the human brain. It's not simply "emotion on the right, reason on the left" but something far more complex and interesting. The phrase that most captivated me for its analogy with digital marketing was:

“We prioritize the virtual over the real”

Would you agree? Take a look (you may want to enlarge and pause at some points, to fully appreciate the fantastic drawings):



What do you think? Discussion continues on Twitter: @DJVassallo

Photo by the talented Harry Duns

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