Sunday, 23 October 2011

#LikeMinds Connecting Neurons

Innovation, opportunity, creativity, digital tools for business, entrepreneurship… all buzzwords we listen quite often; but most of times the context, technical language or salesly tone blur our eyes. What do they really mean and which potential benefits they bring to me, or my business? Like Minds undertook the challenge of making it clear for anybody willing to immerse in the journey.

First time I knew about Like Minds was last year in Helsinki, and really got enchanted by the collaborative dynamics of the conference. A social learning concept that enables you to learn not by listening uncountable series of speakers, but by really interacting and discussing the topics with both speaker and the person next to you.

This year’s theme: Innovation+Opportunity: How to build brands, businesses and communities for tomorrow. My favourite bits – and learnings – came from three main topics:


The digital riptide 

Presented by Chris Moss
  • A crank is just someone who has an idea until it takes off. 
  • It’s time of business opportunity caused by disruptive technologies. We’re desperate for innovation and creativity in business – but companies just can’t find the right talent. 
  • It’s all about pulling great teams together - everything great Chris has done, has been throughout teamwork. 
  • The brain is like a muscle. We need to exercise it. Ideas are the viagra for the brain. 

Social media adoption within organisations 

Presented by Delphine Remy-Boutang, World Wide Social Media Marketing Manager at IBM.
Implementing social media has more to do with the persons, change management and corporate culture than with the social platforms themselves.
  • How do you control 17,000 internal blogs and 25,000+ employees with Twitter accounts? You don’t. Trust and training are the keys that led IBM to succeed and become a truly social company, where every employee’s voice supports the brand. All personal channels have disclaimers, but the individual, not the company, owns them. 
  • They don’t use e-mail attachments, but have a place to put all files. 
  • They have Social Business Jams, where they invite people to join and talk about a topic. The biggest one has seen 20,000 people participating, including employees, customers and partners. Massive crowdsourcing culture. 
  • They actively promote social media usage through designated experts, the Blue IQ Program, 1,200 internal evangelists - from all parts of the business - that help their colleagues to get the most of social tools. A collaborative culture. 
  • One employee, Luis Suarez considered “email as the place where knowledge dies” therefore he no longer uses it, in favour of social technologies.
Take a look at Delphine’s deck or follow @DelphineRB on Twitter.

Why You Can’t Grasp That Killer Idea 

Presented by Chris Griffiths
  • We spend the majority of our time reacting to predetermined situations. Since others influence you, you’re always one step behind. Innovation distinguishes between a leader and a follower. When most people think they’re brainstorming, they’re just reacting and analyzing. They react to one person’s suggestion. 
  • Companies are only reacting to competitor products. They’re looking at external influences. This circle is a difficult one to break.
  • Many successful individuals know the power of daydreaming (or “thought experiments”). 
  • If you restrict yourselves to your conscious minds, you limit your ability to be creative.
  • Rather than focusing on how to get new customers, look at how you lose ones. Make a list of what you can do to lose a customer – and circle the ones you do. 
  • If you don’t mindmap – do it. Bill Gates is a fan. 
  • Give yourself two hours a day to think. 
  • Sometimes it’s about knowing what not to do, not what you should do. 

That’s it, it’s all about mind mapping and creativity managing (OK OK creativity managing sounds somewhat contradictory) Follow @GriffithsThinks on Twitter

Daydreaming, creating connections between totally opposite concepts, if ideas are not teasing, disturbing, they are not worth. Let's continue discussing @DJVassallo

Photo credits: @adders & GreatBritishChefs 

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