Sunday, 9 October 2011

#Tweetcamp Conversations

Yesterday took place the Tweetcamp London 2011, as stated by the organizers – who did an awesome job by the way – this was an opportunity to take some of those things you tweet about, and have real discussions about those topics, in person. This situation triggered some theory on my mind: How different the topics discussed online might be versus the ones we actually talked? Let’s find out.


One of the initial questions posed by organizers was: What do you tweet about? And what kind of things you don’t? Clearly there’s a selection process regarding what you tweet and how you formulate your tweet, not everything we think ends up as a 140-character statement.

What if we make a comparison exercise between the ideas we have actually talked at the tables and the topics tweeted, gathered and analized by a social media monitoring tool. Could we learn something to apply to brand monitoring in the social landscape?

Based on what we all tweetcampers discussed (and after reviewing all this pics)

The most interesting topics in no particular order were:
  • Connect teams 
  • Communication tool 
  • Broadcasting 
  • Apps or tools to use Twitter 
  • Best practices to use Twitter 
  • Business vs personal use 
  • Private tweeting 
  • Role of Twitter in corporate and B2B 
  • Reciprocity 
  • Using Twitter in events 
  • Twitter ads 
  • Twitter for entrepreneur networking 
  • Impact on politics / public sector 
  • Social customer service 
  • Community management 
  • Analytics / insight measurement / influence metrics 
  • Social media and food / chocolate 
  • Internal communications 
  • Performing arts 
  • Hashtags 
  • Meeting new people 
  • Connecting with celebrities / big leads 
  • Engagement 
  • Complaints on social media 
  • Competitions

What I have been able to collect from Twitter updates exclusively, posted from the morning of Oct 8th to noon Oct 9th – 2,220 tweets circa – the summary of topics discussed at Tweetcamp looks like this:

At first sight it doesn’t seem to me that we are talking about the same event, therefore to cancel a bit of noise I eliminated the keyword tweetcamp as well as the Twitter names, this is the result:

It is evident that everybody had a fabulous day, but with the exception of “food” and “business” apparently the offline conversations weren’t reflected online.


Who would you say was the most influential person during the Tweetcamp? @benjaminellis  or @farhan perhaps? There might be several for sure, that would depend on who you were talking to, which sessions you attended, and which topics matter to you. One person can be influential for me in a specific topic, but going totally ignored by others, whose interests are different. In any case, just to give a try I pushed that button and got some names:

It has nothing to do with the quantity of tweets a person produces, we were said @GabrielleNYC tweeted the most however she doesn’t show up on the top 10.

One person’s authority can be determined by a number of factors: followers-following ratio, num of RT’s by others, num of mentions of certain keyword, num of @’s (conversations). It can be theme based authority or absolut authority in the case of celebrities, but here there wasn’t any celebrity, right? And still it can be a bit subjective, my friend @wise_marketing was test-monitoring Tweetcamp and came up with this other list of influencers:


Polemic as always I couldn’t leave sentiment out of this exercise. You wouldn’t say that someone tweeted any negative thing about Tweetcamp, wouldn’t you? Well here we go:

Of course they aren’t negative! Simply: algorithms can’t substitute neurons yet. No use to go deeper here, at least not on a Sunday afternoon when I wrote this just for the fun. Instead I leave you with the 100% sure feeling that all tweetcampers had at the end of the day:

See you in the digital village...

Photos by @AnnieMole & @GuyNesher 

4 Responses to “#Tweetcamp Conversations”

rosevibe said...

As i had to miss attending in person due to illness i was quite gutted that twitter didn't offer any valuable insight into the day; an unusual occurrance for conference and unconference alike.
I've been awaiting the blog posts to fill in the gaps twitter left as to what i mssed but even they are thin on the ground.. Kind of made me feel that actually all i missed were t-shirts, cocktails and food stuff. :o(

..i know this can't be the case with people like @benjaminellis and @loudmouthman in attendance but from the outside that was my impression.

Benjamin Ellis said...

Hello Rose! I saw your tweets. Tweetcamp is somewhat unusual in that we were really encouraging people to have face to face conversations - to carry on what they had said or would say on Twitter in an off-line environment. People were engaged in intense discussions and debate, or just chatting with friends, new and old. These days if I see lots and lots of tweets from a conference I tend to think "Hmm... That's obviously not very engaging". There are some thoughts bigger than 140 characters, and its good to celebrate those. I think you'll see lots of the discussions carry on on Twitter - and I hope I get to chat face to face again soon.

Delfin, thank you for the excellent post, and for the thanks. If was great to have you involved - keep the conversation going!

Delfin Vassallo said...

What you mention Vicky was exactly the point I tried to make: offline conversations (and insights) not always reach the online world. As Benjamin says: "There are some thoughts bigger than 140 characters"

Twitter may help to connect people and start a discussion but sometimes - over all what comes to events - the very valuable insights are only in the offline conversations, enriched by those intentions, vocal remarks, sarcasms, and laughs that online tools can't provide, yet.

Delfin Vassallo said...

Couple of posts worth to look at, if you haven't found them already: